Collier County Tourist Development Tax (additional one percent; Collier County Ordinance No. 2025-33)
What your vote means
A YES (FOR) vote raises Collier's tourist development tax on short-term rentals from 5% to 6% beginning January 1, 2027.
A NO (AGAINST) vote keeps the tourist development tax at 5%.
Our one-line summary of the official wording.
In plain words
Our summary of the official materials and local reporting.
- Collier County would raise its tourist development tax, paid on hotel and other short-term rentals of six months or less, from 5% to 6% starting January 1, 2027. source: naplespress.com
- The extra 1% is expected to raise about $10 million a year, mainly to finish the Paradise Coast Sports Complex (more fields and an indoor fieldhouse), plus tourism promotion and other uses allowed by state law. source: colliertdt.com
- The tax is paid by people renting short-term stays, not as a property tax on residents. source: sparkers-soapbox.com
- Money: 1 extra cent on each dollar of short-term rental charges (5% to 6%), about $10 million a year. source: colliertdt.com
Why people want it, and why others object
Why supporters want it
- Burt Saunders, Collier County Commission chair: "This will be a funding mechanism to complete the Paradise Coast park but will also provide funding for advertising..." source: naplespress.com
Why opponents object
- Naples Area Board of REALTORS (NABOR), as reported: "Concerned the increase could hurt short-term rental owners and that the tax has no sunset provision (paraphrase, not a direct quote)." source: sparkers-soapbox.com
Who backs each side
No public record found of a campaign committee or campaign money for either side.
In each side's own words where we could find them, quoted or summarized with a link to the source. We don't endorse either side.
What you will see on your ballot
ballot wording to come We publish ballot wording only after checking it word for word against the official file. Until then, check your sample ballot on the Division of Elections voter lookup (then your county Supervisor of Elections for your sample ballot) .
Latest news
Recent reporting from a range of outlets, newest first. We link to it; we don't endorse it.
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